We have SMO Manager Job openings for a creative and strategic SMO Manager to lead our social media optimization efforts. The ideal candidate will have a strong understanding of social media platforms, a passion for content creation, and the ability to grow and engage our online community. As an SMO Manager, you will be responsible for developing and implementing strategies to increase our brand’s social media presence, engagement, and overall performance.
Key Responsibilities:
- Develop and execute comprehensive social media optimization strategies to meet company goals, including increasing brand awareness, audience engagement, and website traffic.
- Manage and oversee social media accounts across various platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
- Create and curate engaging and shareable content, including text, images, videos, and infographics, that aligns with our brand and resonates with our target audience.
- Plan and schedule social media posts, ensuring consistency and alignment with content calendars and marketing initiatives.
- Monitor and engage with the online community, responding to comments, messages, and mentions promptly and effectively.
- Use social media advertising platforms (e.g., Facebook Ads Manager) to plan, launch, and optimize paid social media campaigns.
- Collaborate with graphic designers and content creators to produce visually appealing and compelling social media assets.
- Analyze social media performance metrics, including reach, engagement, conversion rates, and click-through rates (CTR).
- Provide regular social media performance reports, insights, and recommendations to the marketing team and senior management.
- Stay informed about industry trends, changes in social media algorithms, and emerging social media technologies to adapt strategies accordingly.
- Manage and maintain relationships with social media marketing vendors, influencers, and agencies.
- Conduct competitor analysis to identify opportunities and gaps in our social media efforts.
- Ensure compliance with social media best practices, advertising policies, and legal requirements.
- Collaborate with cross-functional teams, including marketing, public relations, and customer support, to align social media strategies with overall business objectives.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is a plus).
- Proven experience as an SMO Manager or similar role with a successful track record of managing and optimizing social media accounts and campaigns.
- Strong understanding of social media platforms, best practices, and social media management tools.
- Proficiency in content creation, including writing, graphic design, and video production.
- Analytical mindset with the ability to interpret social media metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple social media platforms and campaigns.
- Collaborative and team-oriented mindset, with the ability to work cross-functionally.
- Continuous learning mindset to stay current with evolving social media trends and technologies.
- Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.
Benefits:
- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest social media management tools and technologies.
- Chance to make a significant impact on the company’s social media presence and engagement.
Job Type:
- Full-time / Freelance / Part-time / Contract
Experience:
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
Location:
- Toronto – Canada
